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In the era of temporary advantages, changes have been taking place with greater speed and intensity of propagation. In this context, the trend towards competitive convergence between the various players; the internationalization of companies; the changes in consumer/customer preferences and habits; and the popularization of digital technologies that revolutionize the ecosystem of the various sectors of the economy, can lead a company's core business to reach a peak in its ability to generate value and present attractive growth rates. 

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We develop alternative Strategies to expand current businesses and create new Business Platforms (Business Model Innovation), through research activities, design thinking and alternative model prototyping workshops. In this way, we help the company discover strategic innovation opportunities to defend and expand its core platform, and to create relevant diversification initiatives.

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We help companies develop or strengthen their strategic ambidexterity skills: at the same time as carrying out initiatives to optimize current Business Models, it has to create new ones in order to produce new engines that generate relevance for its Focus Segments and thus maintain the pace of sustainable growth.

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We are specialized in the use of various methodologies for Prototyping New Business Models. To create new growth engines, companies need to enter unattended market segments; diversify their channel Strategy; create new products and services or enter new parts of their Value Chain; among others. We help set up multidisciplinary teams, provide methodological training and formulate the Interventions that will lead the company into a new growth cycle.  Among the various methodologies we apply, we offer specific workshops on: 

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1. Design Thinking for solving problems and building unique Value Propositions;
    

2. Business Modeling via Canvas, both for optimizing the current core business and for creating new businesses;
    

3. Innovation via Sprint (Google Ventures). In 5 working days, we create a new product or service with singularity.
    

We evaluate the best approach for the case, the sector and our Client's culture in order to develop our proposal. We have a lot of experience in conducting Focus Groups and Strategic Interviews with clients and consumers to uncover opportunities that are often missed by traditional research methods. Carrying out several projects together with Archetype Discoveries Worldwide has allowed us to accumulate knowledge and experience about archetypes and cultural codes that are very useful references to help interpret consumer behavior, customer preferences and the most likely trends for certain cultures.