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Bússola do Propósito

We drive the evolution of people and companies that want to make a difference in the world, through Strategy

We are the best boutique strategy consultancy in Brazil.

For 25 years, we have been helping organizations design and execute strategies to strengthen uniqueness and clarify the paths that will drive growth.

We are the best boutique strategy consultancy in Brazil.

For 25 years, we have been helping organizations design and execute strategies to strengthen uniqueness and clarify the paths that will drive growth.

We broaden the strategic vision of leaders and their teams, and the capabilities that these agents of change need to strengthen the company's resilience in the age of hyperconnectivity and borderless competition.

And on this journey, we help in some way to create a better corporate world for people and society

Our Services

Future Scenarios 
applied to Strategy

 

In-depth Interviews or Focus Groups
with Customers | Consumers
for testing hypotheses and discovering opportunities
(jobs to be done)


Cultural Code (Archetype Discovery) for problem-solving and new hypotheses

IPE® Assessment

1

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2

Design of Singularity and Growth Strategies
 

Strategic Planning and Prioritization of the Tactical Plan
(Strategic Initiatives)


Business Principles

(Purpose, Vision and Values)

Strategic Maps

OKRs

.

3

Sprint to prototype new Business Models

(Minimum Viable Business
Model | MVBM)

 

Innovation of 
current Business Models

 

Testing and Pivoting Models
(Experimentation)


Customer Journey Mapping and Transformation

.

Support in Project Design

(Agile e Hybrid)
 

Improvement of Processes, Rituals and Strategy Governance Methodologies

Activation of the Strategic Committee

Change Management Programs

Organizational Alignment
(adaptation of the organization)

4

.

Clients That Make Our History

ENGINEERING & CONSTRUCTION

Cliente Luzio Strategy: MPen
Cliente Luzio Strategy: Abelv
Cliente Luzio Strategy: CCinfra
Cliente Luzio Strategy: Concremat
Cliente Luzio Strategy: MPD
Cliente Luzio Strategy: Tha
Cliente Luzio Strategy: OR
Cliente Luzio Strategy: Phe
Cliente Luzio Strategy: SKIC
Cliente Luzio Strategy: U&M
Cliente Luzio Strategy: Intertechne
Cliente Luzio Strategy: Eztec
Cliente Luzio Strategy: Engeform
Cliente Luzio Strategy: Civil Master

Testimonials

Cliente Luzio Strategy: Copag

“In the world of strategy, there are many possibilities for programs and consultancies, but few actually deliver what they promise. The Luzio team, orchestrated by Fernando Luzio, delivers not only what is agreed upon, but with great quality and professionalism. Working with the Luzio team was a pleasant experience. As well as being extremely friendly, the team is highly qualified, offering methodologies and a robust structure for the work, but above all because of the incredible dedication and commitment that Fernando and the team have to digging deep and finding out as much information as possible about the company and the business itself. This undoubtedly makes a big difference and contributes significantly to the success and performance of the projects. All this together with an excellent service that is gentle and very attentive. At Copag we look for long-term partnerships and not just one-off projects, and Luzio is undoubtedly a great partner to have around.”

Ana Carolina GonçalvesCEO

Multicultural Experience

Our 25 year international track record and ongoing investment in updating our knowledge at the best academic forums in Brazil and abroad give us a global view of the main battles that companies must win in this era of constant and overlapping disruptions...

Luzio's Map

Our Singularity

The value of a consultancy lies in its ability to translate and organize the thinking of executive leaders, promote alignment between managers and stakeholders, and empower the people involved to carry out the changes required by the Strategy. The consultants' experience, sensitivity and analytical skills are the main sources of a strategic consultancy's uniqueness. We are convinced that LUZIO STRATEGY carries these attributes in its DNA:​

Ability to connect the dots wisely, sensitively
and surgically

Ability to interpret, translate and align the collective thinking of leaders, stakeholders and employees

Depth and breadth of analysis, provided by an accessible method, optimizing the necessary balance between theory and practice

We are meticulous,

vigilant of the precision of the analysis and structuring of the company's strategic thinking.

Multi-sector experience and cultural flexibility.

We are experts in strategy and generate cross-learning between different businesses

We are specialists in Governance and Strategy Execution Processes,

which leads us to imprint pragmatism as early as the Strategy design and structuring phase.

Artigos Home

Articles

The Disruption of the Newspaper

The digitalization of contemporary life has caused disruption in various sectors, creating opportunities for companies that have developed the discipline to think strategically and innovate. Newspapers are one of the segments that have suffered the most profound upheavals around the world. Those that still survive are struggling to find a way out of a business model that has lost sustainability in the principles that brought them here... READ MORE

Jornal

Podcast

In the Estratégia em Movimento podcast, we share relevant concepts and learnings about the challenge of creating and implementing the best strategies to mobilize company evolution and growth - whatever the size and sector of the economy. Only available in Portuguese. 

 

The icon of our podcast is an artistic reference to Koi, the Japanese carp. Japanese folklore says that the Koi swims upstream and climbs the waterfalls with the same bravery as a samurai warrior. The Koi has a strong symbolism of courage, overcoming adversity and the ability to reach higher goals. This is the philosophy of our program, captured by designer Naomi Sato.

Estratégia em Movimento
Spotify
Apple podcast
Google Podcast

Book

Since the beginning of our history, we have created methodologies that have promoted innovations in strategy practices in Brazil. An example of this was the publication of our second book, “Making Strategy Happen”, released by Editora Cengage Learning. The book teaches the 5-Step Method for formulating and managing strategic initiatives, which has been adopted by various companies and sectors. 

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See the book

on Amazon

Fazendo a Estratégia Acontecer

The book was awarded the Cultura Econômica Trophy in November 2010 for Best Business Administration Book of the Year, one of Brazil's most important literary prizes

Trofeu
capitalismo consciente

Luzio Strategy has been a signatory of Conscious Capitalism since 2011, when it actively participated in the movement's annual conference in Boston (United States) and, on its return, made significant changes to the consultancy's methodologies to incorporate its concepts and premises.

Contact

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