PODCAST
Knowledge to
Inspire and Transform
Tips, insights, learnings and knowledge to help you think about your Strategy. The content is timeless: our curation focuses on knowledge that can stand across the time.
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TALK #1: In this first episode, we explain the fundamental pillars that you should include in your Strategy. The concepts are illustrated with cases from various companies: Google, Nespresso, Uber, Netflix and Lego.
TALK #2: A good strategy needs to comply with two essential rules to guarantee the economic sustainability of the business. In this episode, we explain this dynamic in two case studies: Netflix, which has a successful strategy; and WeWork's slip-up, which went through a tremendous hell.
TALK #3: Companies have become very confused about the concept of Mission, and create statements that end up being useless. Mission is purpose, and simply answers why the company exists. What is the ultimate purpose, the company's great legacy or contribution to the market and society . That's why we've been recommending the use of the term Greater Purpose instead of Mission, an approach offered by the Conscious Capitalism movement that is much more powerful for retaining talent and more conscious consumers. In this episode, Fernando Luzio offers examples of good Greater Purpose statements from Whole Foods Market, CVS and Bematech, and the impacts they have on the organization and on other choices (and non-choices) in the strategy.
TALK #4: Why is it so difficult for people to make decisions and choices? Why is it so difficult for consumers to choose, despite so many alternative products and services available to them - and why do they often regret their decision?
Understanding this phenomenon and becoming aware of why and how it occurs is essential in order to value the exercise of empathy with consumers or clients and improve business strategy. The factors influencing the decision, which Fernando Luzio discusses in this episode, also help to understand why managers find it difficult to make non-choices when drawing up a strategy; and even explain part of the success of the digital transformation of the shopping experience that some business models have been offering and causing disruption in certain segments.
TALK #5: What are the barriers that managers, businessmen and businesswomen encounter when it comes to thinking about and executing Strategy? Faced with changes in context, all companies face difficulties in transforming commitments made in the past, which create an active inertia and prevent them from evolving in the present and treading new paths for the future. This phenomenon happens in any company, anywhere in the world. The first step is to become aware of the 5 types of traps that are absolutely common, and find those that you need to transform in order to lead your business into a new cycle of evolution and growth.
TALK #6: Real-time technologies have completely changed people's perception of what good service means, and what has become unacceptable to them. This is one of the causes that explains, for example, the declining bookstore crisis in Brazil and other countries. It's worth thinking about the extent to which your business needs to respect this paradigm, or whether the experience you've designed for your service and your brand has more power and appeal outside this standard.
TALK #7: We help you think through your strategy, applying our theory of Epicenters of Transformations to create waves of relevant changes in your business and take advantage of the recovery trend in the Brazilian economy.
TALK #8: Growth is one of the most desirable, and at the same time most challenging, strategic objectives in the life of a company. We present the new mental model around the design and management of growth, and teach you the 8 strategies you can adopt to mobilize the growth of your business.
ESTRATÉGIA EM MOVIMENTO
PODCAST LUZIO STRATEGY
Tips, insights, learnings and
knowledge to help you
think about your strategy.
Available on
